Joe Zaki, Rome: Do good while you play this holiday season! Download Food Force for a loved one and send a special card to let them know you care both about them and about helping the hungry.

TIS THE SEASON TO BUY VIDEO GAMES.

Whether it’s the latest edition of Grand Theft Auto or the new Scarface game, the long awaited PlayStation 3 or Wii console, about half of the video and computer game industry’s annual sales take place in the fourth quarter of the year. Last year, in the US alone, that meant over US $5 billion.

But a good gift doesn’t have to cost a lot of money, and a good video game doesn’t have to be violent. “Food Force” is an internationally acclaimed video game produced by the United Nations World Food Programme. Kids get to become part of the Food Force team and play realistic, action-packed missions which save lives and help feed hungry people, just like WFP does in places like Sudan, Pakistan and Indonesia.

So why not stuff this year’s stockings with a unique gift from the heart, in the true spirit of the holiday season – helping those in need.

Food Force is available as a free download in English, Japanese, Italian, Polish, Hungarian, Chinese and French: www.food-force.com. You can also make a donation and receive a gift card that welcomes the child as the newest member of the Food Force team. Just US $34 feeds a child in school for an entire year.

This year, give a hungry child a gift of hope… Hunger kills 25,000 people every day – that’s one child every five seconds.

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